Hi there!
I’m Kali Bizzul, a content designer based in Lafayette, CO.
Content Designer + UX Writer.
9+ Years in Content Marketing, Customer Success, & Project Management. Seasoned Remote Employee. Punnoisseur.
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User research
Information architecture
Wireframing
Prototyping
Design theory
UX writing
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Figma
FigJam
Google Suite
Pendo
Microsoft Office
Asana
Trello
Any CMS you can think of i.e. WordPress, HubSpot, Contentful
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Curiosity
Empathy
Active listening
Effective communication
Collaboration
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Reading (fiction, nonfiction, poetry, you name it!)
Hiking & general Colorado-ing with my husband + pup, Ollie
Fostering dogs through our local rescue
Nerding out with kindred spirits on drag queens, live comedy, languages
Traveling (also known as saving up to visit my sister living in London whenever possible)
About me
Hi, I’m Kali Bizzul, a ginger who was born and raised in Colorado. I’ve spent the majority of my life here, with the exception of stints living abroad in Siena, Italy and Gambier, OH for university.
I’ve been building a career in UX design before it was a thing — starting with an undergrad degree in psychology, experiences in journalism and content interviewing subject matter experts, dabbling in product design and UX design/writing while wearing many hats in my 6+ years in-house at a startup. Now I’ve most recently finalized my study of UX/UI design through study and work as a user experience design fellow at General Assembly.
Throughout all my experiences professional and personal, I am first and foremost a listener and advocate for the underdog. This even extends to social situations, where I will walk into a room of friends and end up talking 1:1 with the stranger. I aim for all to feel welcome, all to feel important, and to celebrate our differences.
My past experience
Extensive background in the fields of psychology, journalism, content, digital marketing, and customer success that equipped me with a unique set of transferrable skills for UX.
LIBERTY MUTUAL INSURANCE | UX Content Designer
AUG 2023 - Present
Led UX content strategy for Liberty Mutual’s agent-facing CREST products, collaborating across 3-5 agile design teams; optimized content based on user research, iterative user feedback, and LM’s design system & style.
Kalibizzul.com | UX Designer + Content Designer
Dec 2022 - Present
Designed fully responsive websites, apps, and content, while executing on and strategizing brand identity/product for multiple clients. Includes some pro-bono work for nonprofits.
General assembly | user experience design fellow
Nov 2022 - present
12-week, full-time, 480+ hours of expert-led instruction and hands-on learning of UX design fundamentals. Managed full lifecycle of digital UX projects (website and mobile application) for clients from concept to operationalization.
Animalz | senior Customer success Manager
Oct 2021 - oct 2022
Managed 15-20 B2B SaaS clients across 2 teams, topping $100k in MRR, project management for client content projects.
Noteworthy clients: Canva, Amplitude, NCR, 360Learning, Webflow, ZenBusiness, Gastrograph AI.
Animalz | Content marketing manager
Aug 2020 - OCT 2021
Directly working with B2B agency's clients on content strategy, writing. Noteworthy clients: Notion, Parse.ly (acquired by WordPress VIP), Census.
Verblio | senior content & Marketing Manager
DEC 2018 - AUG 2020
Grew organic traffic for B2B SaaS content marketing platform 500-1,000+% in 2018-2019 from prior time period through crucial SEO website content projects (long-form landing pages, pillar pages), blogging. Started, formed team, created process, and built sub-brand for podcast "The Verblio Show".
Verblio | Marketing Manager
MAR 2016 - DEC 2018
Ideation and execution of Verblio's branding, messaging, content marketing, and blogging efforts. Played instrumental role in rebranding of BlogMutt to Verblio in 2018: project management, content development, rebounding of domain authority of website. Owned product planning, project management, and initial execution of content strategy products of Content Strategy & 10 Topics for Verblio clients.